Blog post by Grant
I believe good nutrition forms such an important part of our lives. This encourages me to find ways of eating well when cycling, and learn about healthy foods which can be included in meals when not on the bike.
I had the good fortune to discover Veloforte just before heading to the Pyrenees on a cycling trip with my partner, Emma earlier this year.
The energy bars they offer are made from 100% natural ingredients, and are formulated to provide a sustained source of energy. The bars sounded exactly what we were looking for. Having used the Veloforte bars throughout the bike trip, both Emma and I found all three flavours to be delicious, and the energy provided by them really suited our cycling. The Veloforte bars will certainly be part of our future ride nutrition.
I was keen to learn more about the brand and the products. On contacting Marc at Veloforte, he welcomed the idea of an article and I was fortunate to have a fascinating conversation with him and his wife Lara, about the brand and their love of cycling.
1) Does cycling and creating food form part of your family history, or are these passions individual to you?
My family are from Italy, near Florence. Creating delicious food, family life, stylish products and high quality ingredients all form a large part of Italian culture. I have many fond memories of family meals, recipes being passed down through generations and always discovering amazing Italian brands and specialities. Add to that mix my wife Lara, (a multiple award-winning chef) and the food thing is pretty well covered!
Cycling came into my life later on. Since then it has become a dominant backdrop to everything we’re doing personally and professionally. I discovered cycling initially through a close friend who’d been riding for years, and it formed part of a long recovery process I had after a major operation. My love of being on the bike, and my understanding of the importance of building up endurance and strength, grew from there.
2) What inspired the creation of Veloforte?
A whole host of different things seemed to come together all at once. Firstly, I was training for the Rapha Manchester to London challenge in 2015 to try and regain my strength. I was looking for the right nutrition and yet everything in the shops was synthesised “gloop” and just tasted disgusting. All I wanted was something real, delicious, high quality and natural, not processed, dehydrated sludge.
Secondly, Lara was getting serious about developing her culinary success, having just been nominated for three awards at the Great Taste Awards. We should mention that prior to becoming a multiple award-winning chef, Lara was a Heart & Lung Respiratory Specialist.
So, when you add my training ambitions and frustrations, Lara’s medical and physiological experience and culinary success together, the idea to create a natural, hand-made nutrition brand seemed the obvious thing to do. So we created Veloforte.
3) Within the Veloforte website there is reference to an ancient Italian recipe called “Panforte”. Can you tell us a little more about this, and how it influenced the energy bars you offer?
Panforte nowadays is just seen as a speciality food from Sienna, in Tuscany. However, its history is much more rugged and intriguing. It’s an extremely old Italian recipe, dating back before the Crusades. It was used to power Roman Legions and fortify the Aristocracy through its use of herbs, spices and fruits. It was carried, stored and constantly updated with new ingredients and herbs from the growing Roman Empire. It’s as if it was the first energy food.
Continue reading “Veloforte: Q&A with Founder, Marc Giusti”